Clear direction for organisations ready for what’s next

Strategic PR that starts before the PR

I use behavioural science to help organisations understand what needs to change before designing PR approaches that communicate that change with clarity and confidence.

Clients

When communication feels harder than it should

Organisations come to communications when something feels off.

The project isn’t landing as expected.

Stakeholders aren’t responding in they way you hoped.

Or there’s a sense that the message isn’t quite right.

Often the instinct is to refine the messaging, run a campaign, or increase visibility. But communications rarely fails because of the message alone. It fails when the underlying change isn’t clear.So what actually needs to change?

Timeline with stages of problem, leading to behaviour insight, then strategic change and finally PR strategy

Behaviour first clarity.

Before deciding how to communicate something, it helps to understand what actually needs to change.

Using behavioural science and stakeholder insight, I help organisations explore:

  • what problem they are really trying to solve

  • how people currently think and behave

  • where resistance or confusion may exist

  • what change is genuinely required

  • what success would look like in practice

Sometimes the answer is better communication.

Sometimes the work reveals something deeper — a shift in direction, positioning, or the project itself.

That clarity creates the foundation for communication that works.

When clarity comes first

Organisations are able to:

  • avoid costly communication mistakes

  • reduce reputational risk

  • align teams earlier

  • communicate complex ideas more clearly

  • build stronger trust with stakeholders

The greatest value isn’t the message. It’s the clarity that comes before it and confidence in the direction.

What can you hire me for?

Reputation and direction reset

Something isn’t working. Work out what’s really going on and where to go next.

Narrative and messaging

You know what you need to say but can't seem to get everyone saying it clearly. Build the story and messages that hold together.

Insight sessions

Short, practical sessions to help leaders get clarity before investing in activity.

Strategic advisory

You've got a complex issue and need an experienced strategic brain in the room.

  • "Amy was instrumental in establishing the branding for our multi-partner project, bringing all of our ideas together in a creative and effective way. She set up a comprehensive communications strategy for Community BlueScapes which was mindful of varying needs from project partners and different audiences in our catchment."

    — Elizabeth Bunker, Community BlueScapes